Serviceplan Gruppe für innovative Kommunikation v EUIPO (Serviceplan Solutions)

Judgment of the General Court (Third Chamber) of 25 June 2020 –Serviceplan Gruppe für innovative Kommunikation v EUIPO (Serviceplan Solutions)(Case T‑380/19)(EU trade mark – Application for the EU word mark Serviceplan Solutions – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – First sentence of Article 94(1) of Regulation 2017/1001)1.      EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark Serviceplan Solutions(Regulation 2017/1001 of the European Parliament and of the Council, Art. 7(1)(b))(see paras 27, 46-58)2.      EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Meaning(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))(see paras 42-44)3.      EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Assessment of distinctiveness – Criteria(Regulation 2017/1001 of the European Parliament and of the Council, Art. 7(1)(b))(see paras 45, 51)4.      EU trade mark – Procedural provisions – Statement of reasons for decisions – Aim(Regulation 2017/1001 of the European Parliament and of the Council, Art. 94(1), first sentence)(see para. 68)5.      EU trade mark – Definition and acquisition of the EU trade mark –...