Ferrari v EUIPO - Hesse (TESTAROSSA)

JUDGMENT OF THE GENERAL COURT (Eighth Chamber, Extended Composition)2 July 2025 (*)( EU trade mark – Revocation proceedings – International registration designating the European Union – Word mark TESTAROSSA – Genuine use of the mark – Article 51(1)(a) of Regulation (EC) No 207/2009 (now Article 58(1)(a) of Regulation (EU) 2017/1001) – Use by third parties – Nature of the use – Implied consent of the proprietor of the mark – Proof of genuine use – Scale toy land motor vehicles )In Case T‑1104/23,Ferrari Sp A, established in Modena (Italy), represented by K. Muraro, G. Russo and C. Comolli Acquaviva, lawyers,applicant,v European Union Intellectual Property Office (EUIPO), represented by E. Markakis, acting as Agent,defendant,the other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court, being Kurt Hesse, residing in Nuremberg (Germany), represented by M. Krogmann, lawyer,THE GENERAL COURT (Eighth Chamber, Extended Composition),composed of A. Kornezov (Rapporteur), President, G. De Baere, D. Petrlík, K. Kecsmár and S. Kingston, Judges,Registrar: G. Mitrev, Administrator,having regard to the written part of the procedure,further to the hearing on 12 December 2024,gives the following Judgment 1        By its action under Article 263 TFEU, the applicant, Ferrari Sp A, seeks the annulment and the alteration of the decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 29 August 2023...