Embassy Sporthandel v EUIPO - Zwibo (BULL'S THE DART SIDE OF LIFE)

JUDGMENT OF THE GENERAL COURT (Seventh Chamber)21 May 2025 (*)( EU trade mark – Opposition proceedings – Application for EU figurative mark BULL’S THE DART SIDE OF LIFE – Earlier EU figurative mark BULL’S – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 )In Case T‑1054/23,Embassy Sporthandel Gmb H, established in Münster (Germany), represented by G. Vierkötter, lawyer,applicant,v European Union Intellectual Property Office (EUIPO), represented by T. Frydendahl and V. Ruzek, acting as Agents,defendant,the other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court, being Zwibo BV, established in Naaldwijk (Netherlands), represented by H. Pors, lawyer,THE GENERAL COURT (Seventh Chamber),composed of K. Kowalik‑Bańczyk, President, G. Hesse and I. Dimitrakopoulos (Rapporteur), Judges,Registrar: G. Mitrev, Administrator,having regard to the written part of the procedure,further to the hearing on 30 January 2025,gives the following Judgment 1        By its action under Article 263 TFEU, the applicant, Embassy Sporthandel Gmb H, seeks the annulment of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 21 August 2023 (Case R 92/2023-2) (‘the contested decision’). Background to the dispute 2        On 24 August 2020, the predecessor in title to the applicant, MNO Data Gmb H, filed with EUIPO an application for registration of an EU...