Xilin Gol League Xiyang Mutton Industry v EUIPO - Baidu Europe (baidu)

JUDGMENT OF THE GENERAL COURT (Seventh Chamber)26 March 2025 (*)( EU trade mark – Revocation proceedings – EU word mark baidu – Genuine use of the mark – Article 58(1)(a) of Regulation (EU) 2017/1001 – Lack of use in connection with the goods and services in respect of which the mark is registered )In Case T‑140/24,Xilin Gol League Xiyang Mutton Industry Co. Ltd, established in Xilinhot (China), represented by I. Valdelomar Serrano, J. Rodríguez-Fuensalida y Carnicero, P. Ramells Higueras, A. Figuerola Moure, P. Muñoz Moreno and N. Polci, lawyers,applicant,v European Union Intellectual Property Office (EUIPO), represented by J. Ivanauskas, acting as Agent,defendant,the other party to the proceedings before the Board of Appeal of EUIPO being Baidu Europe BV, established in Swalmen (Netherlands),THE GENERAL COURT (Seventh Chamber),composed of K. Kowalik-Bańczyk (Rapporteur), President, G. Hesse and I. Dimitrakopoulos, Judges,Registrar: R. Ūkelytė, Administrator,having regard to the written part of the procedure,further to the hearing on 14 November 2024,gives the following Judgment 1        By its action under Article 263 TFEU, the applicant, Xilin Gol League Xiyang Mutton Industry Co. Ltd, seeks, in essence, the partial annulment and the alteration of the decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 3 January 2024 (Joined Cases R 373/2023-5 and R 391/2023-5) (‘the contested decision’). Background to the dispute...