Glashütter Uhrenbetrieb v EUIPO (Glashütte ORIGINAL)

Provisional text JUDGMENT OF THE GENERAL COURT (First Chamber)11 December 2024 (*)( EU trade mark – Application for EU figurative mark Glashütte ORIGINAL – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 )In Case T‑1163/23,Glashütter Uhrenbetrieb Gmb H – Glashütte/Sa., established in Glashütte (Germany), represented by D. von Schultz, lawyer,applicant,v European Union Intellectual Property Office (EUIPO), represented by V. Ruzek, acting as Agent,defendant,THE GENERAL COURT (First Chamber),composed of I. Gâlea (Rapporteur), acting as President, T. Tóth and S. L. Kalėda, Judges,Registrar: R. Ūkelytė, Administrator,having regard to the written part of the procedure,further to the hearing on 17 September 2024,gives the following Judgment (1)… Law… The second part of the single plea in law, concerning the extension of the reputation of the town of Glashütte in the field of traditional watchmaking to the virtual goods and services in question…37      According to the case-law, although all marks made up of signs or indications that are also used as advertising slogans, indications of quality or incitements to purchase the goods or services covered by those marks convey by definition, to a greater or lesser extent, an objective message, even a simple one, they can still be capable of indicating to the consumer the commercial origin of the goods or services in question. That can be the position, in particular, where those marks...