Krematorium am Waldfriedhof Schwäbisch Hall v EUIPO (aquamation)

Judgment of the General Court of 1 February 2023 – Krematorium am Waldfriedhof Schwäbisch Hall v EUIPO (aquamation)(Case T-319/22) 1(EU trade mark – Application for the EU word mark aquamation – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001)Language of the case: German Parties Applicant: Krematorium am Waldfriedhof Schwäbisch Hall Gmb H & Co. KG (Schwäbisch Hall, Germany) (represented by: F. Dehn, L. Maritzen and C. Kleiner, lawyers)Defendant: European Union Intellectual Property Office (represented by: D. Stoyanova-Valchanova and D. Hanf, acting as Agents)Re:By its action under Article 263 TFEU, the applicant seeks annulment of the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 29 March 2022 (Case: R 2154/2021-1). Operative part of the judgment The Court:1.    Dismisses the action;2.    Orders the parties to bear their own costs.____________1     OJ C 276, 18.7.2022.